“We made close to $2 million in revenue,” 2 Chainz told Forbes. “I had a numerous amount of celebrities helping with the shirt. It was on the NFL, it was on TNT, it was on Good Morning America, it’s on ESPN.”
2 Chainz assembled a team to help organize and implement a charitable component to his holiday sweater line, and he explained how the idea for the design came about:
“Me and my team were trying to come up with some successful designs to get our merch moving. We took the dab, which is a trend, and we just turned it into a business. We played around with a few designs. We realized what my fanbase wants to see.
I don’t want people to think this was an overnight success. We’ve been trying with a bunch of designs for a couple years now. This is just timing meets opportunity. There’s the whole dab thing, and Atlanta’s always been somewhere that actually moves the culture a little bit. We have been the backbone of hip-hop for the past couple years. So with dabbing coming out of Atlanta, it just began to grow legs and start moving on its own.”
The rapper says this Christmas sweater line is just the tip of his fashion ambitions. “Just to wrap up the merch part, I also want to let people know that this is just the beginning of 2 Chainz. In 2016, we’ll have a clothing line,” he said.
His generosity and passion to give is evident by a heartwarming video clip on his website which shows him surprising a disabled veteran and her son with news that he’s paying her rent for a year and furnishing their apartment. Check out the clip below.
“I’ve been selling these really cool sweaters,” he says in the clip. “A lot of the proceeds I feel like should go to families in need. Today I would like to offer to pay your rent for a year. What do you think about that?”
In a message on his home page, 2 Chainz explains where his passion for giving comes from:
“I remember when we didn’t have hot water and I didn’t want my friends to know, so I told them it was something wrong with that bathroom and they couldn’t use my momma’s I remember using the oven to heat the house. I would stand in the kitchen for hours to stay warm. I remember waiting until the water company closed at 5 ,so we could use a tool and turn the water back on until 6 a.m. I remember going to sleep hungry. I remember a long … extension chord coming from the neighbor’s house to mine to borrow their lights. I remember stealing cable, cars, clothes etc. No matter how much pain I endured I smiled on the outside. It was my defense mechanism. I remember.”
Here’s the clip: