*If you bought that special lady in your life a Fitbit or Apple Watch, you may be out of luck — at least if the San Francisco-based OMsignal has anything to say about it.

The company is banking that women will ditch those trendy devices in favor of devices that most already wear daily: their bras.

If it holds the girls up, they posit, as well as money, snacks, mobile phones (my daughter just told me about THAT one) and all kinds of other stuff, why not wear one that measures biometrics, right?


Allow me to introduce you to the OMbra.

Read more at EURThisNthat.