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*After Beyoncé announced her new athleisure clothing line, Ivy Park, on Thursday, activewear brand Lululemon sent out a now-deleted tweet appearing to suggest that Bey copied their pieces.

It all started when a Twitter user innocently asked, “Is Ivy Park supposed to be like lululemon?” The retailer then replied: “They do say imitation is the best form of flattery. Maybe Beyonce is so Crazy in Love with our brand, she made her own.”

The Beyhive and the Beygency attacked immediately.

One tweeted, “RIP lululemon #IvyPark,” while another wrote: “When you think [Beyonce’s] dropping an album but she actually drop kicks lulu lemon.”

Once the backlash became apparent, Lululemon tried to clean it up:

But it was too late:

For the record, Beyonce describes her line as the following:

Ivy Park is merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.

Strong Beyond Measure
Ivy Park

Watch the Ivy Park promo video below: