beyonce (smile)

*You would think that since Beyonce is an ultra-high profile person that no one would be stupid enough to try and jack her name to promote their business.

Yep, you think that. But, that’s exactly the case for a company that now finds itself in the legal cross hairs of the singer and cultural phenomenon who is known all over the world.

Beyonce, according to TheWrap, filed a lawsuit against a company that’s selling products branded with the word “Feyonce.” Of course the claim is that the products infringe on her trademark. And she’s right.

The suit, filed Tuesday in federal court in New York, takes issue with a line of clothing bearing the phrase “Feyonce.”

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The company selling the products, Feyonce Inc., also offers a mug with the phrase “He put a ring on it,” a play on the lyrics to Beyonce’s hit “Single Ladies.”

The suit claims that the Feyonce brand “is nearly identical to Plaintiffs’ famous Beyonce trademark.

“Despite letters from Plaintiffs to Defendants demanding that they cease and desist from selling their infringing activities, Defendants continue to sell unauthorized products and to trade upon the goodwill associated with Plaintiffs, all for Defendants’ profit,” the lawsuit reads.

Feyonce has not yet responded to TheWrap’s request for comment.

As the complaint points out, Beyonce owns numerous trademark registrations for her mark, including for “entertainment services, clothing, mobile digital electronic devices, fragrances and makeup.”

The suit claims that the alleged infringing products are “causing irreparable harm” to the singer. Well, we don’t quite buy that, but we get her point.

Trust, it won’t be long before we’re reporting that this “Feyonce” entity is either out of business or at the least has been forced to change their name and/or made to stop ripping off Beyonce.