J.R. Smith #5 of the Cleveland Cavaliers shoots the ball during the second half against the Toronto Raptors in game two of the Eastern Conference Finals during the 2016 NBA Playoffs at Quicken Loans Arena on May 19, 2016 in Cleveland, Ohio.

J.R. Smith #5 of the Cleveland Cavaliers shoots the ball during the second half against the Toronto Raptors in game two of the Eastern Conference Finals during the 2016 NBA Playoffs at Quicken Loans Arena on May 19, 2016 in Cleveland, Ohio.

*J.R. Smith of the Cleveland Cavaliers, currently down two games to the Golden State Warriors in the NBA Finals, has found time to launch a Kickstarter campaign to mount a new reality show.

Titled “Team Swish,” the show will reportedly feature Smith and bodyguard “Boom” Smalls. It will be streamed for free if its $450,000 goal is reached. So far, he’s gotten just over $500.

To motivate big contributions, for $10,000, you get a speaking role on the show, a phone call from Smith and a credit as a Kickstarter producer.

“His notorious NBA bad boy persona consisting of late night partying, women, and all-out brawls, proved to be casual tabloid conversation,” the project’s description reads. “But, since his run-ins with the law and the loss of someone who meant the world to him, he’s learned his lessons and turned over a new leaf. Now, he is a loving father, a philanthropist, a reliable teammate and engaged to his sweetheart. It’s time to get to know ‘The Real J.R. Smith,’ and it all starts at home.”

Watch the trailer below:

Smith has scored all of eight points in the first two games while his team has been flattened by a combined margin of 48 points.

Game 3 is tomorrow (June 8) on ABC.