*J.R. Smith of the Cleveland Cavaliers, currently down two games to the Golden State Warriors in the NBA Finals, has found time to launch a Kickstarter campaign to mount a new reality show.
Titled “Team Swish,” the show will reportedly feature Smith and bodyguard “Boom” Smalls. It will be streamed for free if its $450,000 goal is reached. So far, he’s gotten just over $500.
To motivate big contributions, for $10,000, you get a speaking role on the show, a phone call from Smith and a credit as a Kickstarter producer.
“His notorious NBA bad boy persona consisting of late night partying, women, and all-out brawls, proved to be casual tabloid conversation,” the project’s description reads. “But, since his run-ins with the law and the loss of someone who meant the world to him, he’s learned his lessons and turned over a new leaf. Now, he is a loving father, a philanthropist, a reliable teammate and engaged to his sweetheart. It’s time to get to know ‘The Real J.R. Smith,’ and it all starts at home.”
Watch the trailer below:
Smith has scored all of eight points in the first two games while his team has been flattened by a combined margin of 48 points.
Game 3 is tomorrow (June 8) on ABC.