Romeo Santos Joins Roc Nation Management and Named CEO of Roc Nation Latin on June 8, 2016 in New York City.

Romeo Santos Joins Roc Nation Management and Named CEO of Roc Nation Latin on June 8, 2016 in New York City.

*Jay Z is expanding his Roc Nation label into the Latin market and has hired bachata music superstar Romeo Santos to lead the charge.

The 34-year-old sex symbol who packs arenas and enjoys a massive following on YouTube, will take the position of CEO of the new Roc Nation Latin, reports the AP.

Jay Z said that Roc Nation, which he founded in 2008 as both a label and management company, hoped to sign new artists both in the United States and in Latin America.

“We recognize there is a huge Latin market that is part of global culture. We’re proud and ready to enter into true partnership with an individual that intimately lives and knows that culture,” Jay Z said in a statement late Wednesday.

Santos said he wanted to “give back” by identifying new artists and said he considered Jay Z a “visionary” as a businessman for recognizing possibilities for Latin artists.

“I am grateful for his trust and that he has seen in me an ally for all Latinos,” Santos said.