*Wendy Williams has been in talks with radio syndication companies, as well as SiriusXM satellite radio, about a possible return to the format that made her famous.
The host of the televised “The Wendy Williams Show” left radio in 2009 to focus on her daytime talk show. Now, after seven seasons of dominating the small screen, and having her talk show renewed through the year 2020, Williams wants to launch a radio show with a new concept.
According to radio insiders with knowledge of Williams’ proposed show, she aims to create a radio program that would not be specific to a particular format. Wendy’s show would play on urban music stations, country music stations, pop music stations, hip-hop stations and even Latin music stations. She would also serve celebrity Hot Topics, similar to the segment on her talk show.
“Basically, she would provide the skeleton of the show that includes all of her talking segments and celebrity guests and the respective station could plug in the appropriate music according to the station’s format,” the radio executive told AlwaysAList.com.
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In a recent interview with Kevin Ross of Radio Facts, Williams spoke about her approach to radio even during her earlier days as an urban shock jock.
“I was doing celebrity gossip from 50 Cent or Brad [Pitt] and Angelina [Jolie] to Suzanne Summers,” she told Radio Facts. “I interview all kinds of people and that’s the kind of radio show I would love to do. I’m really open. I’m not afraid to embrace all my roots from Taylor Dayne to Madonna, but I’m also a hip-hop head. I have a 15-year-old and I’m always asking him what he’s listening to and we listen to the latest music together.”
Wendy — who is already inducted in the National Radio Hall of Fame — acknowledges that the art of radio has been lost over the years as the syndication game shifts and changes and adapts to this digital age that we’re living.
“I do think the art has been lost. I don’t think it’s because of a lack of talent. I think there are a lot of people who can do it. I would love to talk to someone who offers flexibility. I don’t think there is a lack of talent but a lack of permission to speak and be creative,” she offered.