*Timbaland is bringing his music hustle to the fitness industry.
The super producer behind hits for Justin Timberlake and Jay Z has partnered will create music specifically designed for its high-intensity interval training, bodyweight exercises and strength training under a new partnership with fitness brand Zumba.
“I’ve always been into fitness, and music is a big part of exercising for me, and I feel like STRONG by Zumba was a great way — with my edge, my music style — to put it together,” the 44-year-old Grammy winner said in an interview with The Associated Press Tuesday.
STRONG by Zumba is different from regular Zumba classes where Latin dances are at the forefront. Timbaland says his music is designed to help people get through workouts with more ease and inspire people to push their limits at the gym.
The Timbaland-produced song “Nobody,” performed by his new girl group, Obs3ssed, will be used by STRONG by Zumba instructors during training sessions. It will not be available for sale or streaming. Timbaland is also working on another song with fellow producer Scott Storch for the program.
Timbaland said he’s never taken a Zumba class, but “thought it was interesting.” He performed at the Zumba Instructor Convention in Orlando, Florida, last month.
Zumba has worked with other musicians, including Daddy Yankee and Don Omar.
The Zumba gig will not affect his ongoing job as executive music producer for Fox’s “Empire.”