*Jordan Peele’s “Get Out” becomes the fastest film at Blumhouse Productions to cross the $100 million mark, pulling off the feat in 16 days and beating “Split” (19 days), “Paranormal Activity 3” (23 days) and “Paranormal Activity” (50 days), reports Deadline.
Distributed by Universal, “Get Out” earned $111M, and only cost an estimated $4.5M to make.
“Most genre films drop in the second weekend by at least 60 percent,” Deadline notes, but “Get Out” has only suffered slight dips at the box office, indicating that it has some serious staying power.
Last weekend, the movie dropped only 15% for $28M (the best hold for a horror film since “Dracula 2000”).
“Get Out” tells the story of Chris Washington (Daniel Kaluuya) an African American young man who goes to meet his white girlfriend’s (Allison Williams) family (Bradley Whitford, Catherine Keener) for the first time. But they’re not normal people, and Chris needs to Get Out of their house.
Peele shared his inspirations for the movie at the Sundance Film Festival:
“We had this black president and we’re living in this post-racial lie. This whole idea that we’ve passed it all. For me, and many black people out there, there’s racism. I experience it on an everyday basis. This movie was meant to reveal that there’s the monster of racism lurking underneath these seemingly innocent conversations and situations. It’s been fascinating watching the last few years develop, because now the movie is coming out in a very different America from where it began. I think it’s more important now, and far more interesting now. I respect Universal for having the f*cking balls leaning into this kind of sh*t.”
Peele produced the movie through his Monkeypaw Productions. The pic begins its overseas rollout on March 17.