*Folks in Charlotte, North Carolina are calling for a boycott of a local beauty store after video of a store manager violently taking down a black customer went viral.

In footage posted to Facebook by Charlotte resident Nancy Wilson, Missha Beauty owner Sung Ho Lim is seen hitting and kicking an unnamed black woman before eventually putting her in a headlock.

Sung and a female employee told local news station WCCB they believed the unnamed woman was shoplifting a pair of fake eyelashes, though the victim vehemently denies it in the clip.

Watch below:

According to WBTV, the owner has filed a police report alleging that the woman engaged in “strong armed robbery” of fake eyelashes from his store. Lim said he is willing to surrender the store’s surveillance video to the police.

According to Sung’s interview with WBTV, prior to the beginning of the three-minute video, the woman had set off the store’s alarm trying to steal a bag, and struck him first when he and the female employee confronted her. The shop owner claims that he has more video footage from inside the store that proves the woman was shoplifting, but he also told WBTV that he regretted attacking the woman.

“This is all my fault,” Sung said among the gathering of protestors outside his store on Sunday. “I have to take the whole video and give it to the police.”

Residents say whether the woman was stealing or not, Sung’s violent attempt to detain her was uncalled for. On Sunday, a group of black Charlotte residents gathered to protest the store, with many vowing to never patronize the business again.

Corine Mack of the Charlotte-Mecklenburg chapter of the NAACP demanded that Lim apologize to the black community in Charlotte.

“He took it upon himself to treat her in a way that no woman should be treated—in fact, no person should be treated,” Mack said. “That’s why I’m so disgusted and hurt.

“Guess what? We are the ones who go to his store on a regular basis, and allow his family to live a good quality of life,” she added.