Nominee for Best Supporting Actress in "Fences" Viola Davis (R) and her husband US producer Julius Tennon pose as they arrive on the red carpet for the 89th Oscars on February 26, 2017 in Hollywood, California. / AFP / ANGELA WEISS

Nominee for Best Supporting Actress in “Fences” Viola Davis (R) and her husband US producer Julius Tennon pose as they arrive on the red carpet for the 89th Oscars on February 26, 2017 in Hollywood, California.

*A fundraising effort has been launched for JuVee Productions, the integrated film, television and digital production company created by Viola Davis and her husband Julius Tennon.

The couple is seeking to raise $250,000,000 toward a global expansion plan for the development, production and distribution of diverse and inclusive film and digital content.

“The shift in storytelling should be inclusive and we aim to make it a reality,” says Julius Tennon in a press statement.

Launched in 2012 by Davis and Tennon, JuVee Productions seeks to produce economical yet premium, sophisticated, and character-driven stories.

The company’s most recent project is the courtroom drama “Custody” which premiered at the Tribeca Film Festival in 2016, and aired on Lifetime last week. Their short film “Night Shift” premiered at the Sundance Film Festival in January of this year and continues to tour the film festival circuit.

Up next for JuVee is the film adaptation of “The Personal History of Rachel DuPree” which Davis is also starring in; a biopic on Barbara Jordan (the first Southern African American woman elected to the United States House of Representatives), also with Davis starring; and a TV period series set up at ABC titled “The Zipcoders,” set in 1968, about a group of black teenagers form a rock ‘n’ roll band who aspire to be like The Beatles; and there’s also Davis’ Harriet Tubman film with HBO.