The service is setting out to help car buyers save time and money by offering potential buyers access to more than 100,000 new and used cars, trucks and SUVs at dealerships around the country. Competing directly against cars.com, autotrader.com and truecar.com, the Dallas-based, black-owned third party advertiser of new and used cars says is offering buyers a solid alternative.
“Look, we know people looking for a car have plenty of choices,“ Tracey Watts, the company’s African-American founder and CEO, said. “Our purpose is to get the customer a car at a lower than advertised price.”
Customers can search for a car 24/7 by going to carmarshal.com. Car buyers enter their zip code, the make and model of a new and/or used car, then immediately get a list of available cars and their prices in their zip code and within 200 miles. When buyers click on the “negotiate” button, they set up an account with an email and password, then choose two manufacturers.
That’s when the carmarshal.com team begins negotiating a price and receiving bids for those cars. The car buyer remains anonymous, and not until the buyer is ready to make a purchase does he or she receive a certificate from that dealer locking in that price. For $39.97, customers can get access to carmarshal.com’s more aggressive negotiating program. If buyers are not satisfied with the choices, carmarshal.com will refund the fee.
“We know how much people hate to buy a car,” Watts said. “We’re doing the heavy lifting so all a person has to do is sign the paperwork and pick up their car.”
Watts said he got the idea for carmarshal.com several years ago. He was shopping for a car and found himself with two dealers bidding to get his business. He ended up with a less expensive price, then realized this was an opportunity to help car buyers get the best deal possible. The owner-financed company also is working on getting customers the opportunity to purchase the Katanka – an electric SUV – in the U.S. The car is currently manufactured by Dr. Kwadwo Safo, Ghana’s only auto manufacturer.
For more details and/or to search for a vehicle, visit www.Carmarshal.com
To learn more about the company and its founder, contact Neil Foote, Foote Communications, [email protected].
Neil Foote, Foote Communications, LLC