*Kevin Durant found a way to make money from the “cupcake” moniker backhandedly given to him by former teammate Russell Westbrook.
Nike announced the newest colorway of Durant’s signature KD 10 shoe on Tuesday, a red and black flyknit product with a frosty white sole, dubbed the “KDX Red Velvet.”
If the dig isn’t quite clear, the picture of the announcement shows the shoe surrounded by red velvet cupcakes.
“With a style of play as smooth as velvet, KD is known for having the most fluid game in the game today,” Nike said in a news release. “Effortlessly making defenders look helpless, always ready to cook his next victim. He dominates the game with unrivaled versatility, forever motivated by the sweet taste of victory. At the end of the day, winning is all that matters and anything else is just icing on the cake. The KDX ‘Red Velvet’ celebrates the smoothest player in the game and his undying quest for the sweet taste of victory.”
The cupcake business between Durant and Westbrook started after KD announced his decision to join the Golden State Warriors in July 2016. Westbrook posted a single Instagram picture, a plate full of cupcakes, wishing everyone a happy Fourth of July.
Turns out it wasn’t just an innocent Independence Day well-wishing. Kendrick Perkins used to refer to teammates as “cupcakes” when he thought they were being soft, an inside joke that carried on between Westbrook, Durant and Perkins while they were teammates, with them routinely calling one another cupcake on social media.
“Cupcake” turned into a rallying cry for Thunder fans in Durant’s return to Oklahoma City last season, with fans chanting it while Durant shot free throws, cupcake shirts being scattered around the arena and one fan even dressing up in a full cupcake costume.
The new colorway isn’t Durant’s first embrace of the cupcake. After the Warriors’ win in Durant’s return to OKC, he and his teammates celebrated by nabbing some of the cupcake shirts and wearing them postgame. Durant was spotted this offseason wearing a hat with a cupcake (topped with a ring).
Kevin really put a ring instead of a cherry on top of the cupcake ?? pic.twitter.com/1GVaFNbQet
— Julie Phayer (@juliephayer) June 24, 2017
The new Red Velvet colorway is available Friday.