Prince

Prince

*That Pantone Color Institute, a firm that helps companies make the most informed decisions about color for their brands or products, has announced the creation of a specific hue of purple in honor of Prince.

The custom color, represented by Prince’s “Love Symbol #2”, was inspired by his custom-made Yamaha purple piano, which was originally set to tour with Prince before his death, according to a press release.

The piano has a decal of Prince’s familiar symbol above the corporate name “Yamaha.” It was the first time the corporation allowed another logo on their product.

“We are honored to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, ‘the purple one,’” Laurie Pressman, Vice President of the Pantone Color Institute said in a statement.

“A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince’s distinctive style,” he added. “Long associated with the purple family, Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself.”

View the new color below: