*That Pantone Color Institute, a firm that helps companies make the most informed decisions about color for their brands or products, has announced the creation of a specific hue of purple in honor of Prince.
The custom color, represented by Prince’s “Love Symbol #2”, was inspired by his custom-made Yamaha purple piano, which was originally set to tour with Prince before his death, according to a press release.
“We are honored to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, ‘the purple one,’” Laurie Pressman, Vice President of the Pantone Color Institute said in a statement.
“A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince’s distinctive style,” he added. “Long associated with the purple family, Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself.”
View the new color below: